ShopHQ Privacy Policy

Revised August 1, 2022

IV Media, LLC (“IV Media,” “we,” “us,” or “our”) welcomes you to our family of brands and recognizes and respects the importance of maintaining the privacy of our customers, registered members, advertisers gift recipients and users (each of which may be referred to, individually and where applicable, as “you”). Our privacy policy described below (“Privacy Policy”) is a part of and incorporated into IV Media’s overall terms of use (“Terms of Use”)

To ensure we provide an engaging and transparent environment for you, we have established and published this Privacy Policy and the Terms of Use on IV Media’s owned and operated websites, including but not limited to,,, and Your use of such websites and services, which includes these brands’ websites, mobile and social media services, television services, merchandise, telephone ordering and voice response unit services, interactive television services, advertising services, downloadable software applications (i.e., widgets and Apps), email addresses, and other media and website services on which this Privacy Policy and the Terms of Use are posted or expressly referenced ("IV Media Networks Services") is governed by this Privacy Policy and the Terms of Use. Your use of the IV Media Networks Services constitutes your agreement to be bound by the Terms of Use and this Privacy Policy The promises and obligations herein are legally binding and entered into by and between you and IV Media as follows:

1. The purpose of this Privacy Policy is to inform you of:

  • information we may gather, including personal information about you;
  • why we gather information about you,
  • how we collect it,
  • how we use it, including with whom we may share it,
  • how we secure your personal information, and
  • the choices you have regarding our use of, and your access to and correction and deletion of, personal information you have provided.

2. Your Consent to Our Privacy Policy

By browsing or using the IV Media Networks Services, you are agreeing to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy, you should not use the IV Media Networks Services.

3. Changes To Our Privacy Policy

We review our privacy practices from time to time, which are subject to change. IV Media reserves the right at any time and at its sole discretion to revise its Privacy Policy or to impose new terms and conditions with respect to access to or use of the IV Media Networks Services. Such revisions and additions shall be effective immediately upon notice thereof or as otherwise described in the notice, which may be given by any means, including without limitation posting the revised or additional terms and conditions on the IV Media Networks Services. Any access or use of the IV Media Networks Services by you after notice of revisions or additions to these terms shall constitute and be deemed to be your agreement to such revisions or additions. No modification to the Privacy Policy by any party other than IV Media shall be valid or enforceable against IV Media unless expressly agreed to by IV Media in a writing signed by a duly authorized officer of IV Media.

4. Accessibility Statement & Questions Concerning Our Online Privacy Practices

IV Media strives to ensure that IV Media Networks Services, as well as our products and services are generally accessible to people of all abilities. IV Media is actively engaged in the ongoing process of developing, testing and updating these platforms using the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, as a guideline.

If you enjoyed using our IV Media Networks Services, we would like to hear from you. If you have any questions or concerns regarding this Privacy Policy or our privacy practices, please email us at or write to us at IV Media Legal Department, 6740 Shady Oak Road, Eden Prairie, Minnesota 55344.

5. Information We May Collect

Information You Give Us

We collect the personal information you knowingly and voluntarily provide when you use the IV Media Networks Services – for example, the information you provide when you register, create an account, sign-in, search, apply for credit, participate in a contest or questionnaire, submit reviews, sign up for our e-mails, communicate with customer service, or purchase products, services and other retail offerings. Depending on how you use the IV Media Networks Services, you may supply us with information such as your name, address, phone number, email address, credit card information, or information about people to whom purchases will be shipped (for example, a gift recipient).

Information Sent to Us by Your Web Browser

We collect information that is sent to us by your web browser, including but not limited to your IP address or device identifier, the address of the web page you were visiting when you accessed IV Media Networks Services, the date and time of your visit, your location, and information about your computer's operating system or mobile device. Please check your browser or mobile device if you want to learn what information your browser or mobile device sends or how to change your settings. We use this information in part to create statistics that help us improve IV Media Networks Services and make them more compatible with the technology used by you.

Information We May Collect Using Cookies and Other Web Technologies

We use "cookies" and other web technologies to collect information and support certain features of IV Media Networks Services. For example, we use these technologies to collect information about the ways visitors use the IV Media Networks Services, which pages they visit, which links they use, and how long they stay on each page. Cookies and other web technologies are also used to support the features and functionality of IV Media Networks Services, for example, to track the contents of your shopping cart as you move from page to page. These technologies also permit us to keep a record of your previous choices and preferences so that we can personalize your shopping experience and save you the inconvenience of reentering information already in our database. Generally, the information we collect using these web technologies does not identify you personally; however, it may be linked to information that does identify you personally, such as the information you provide when you make a purchase or register to use a special feature of the IV Media Networks Services. If you have opted in to receive SMS promotional alerts, you may receive text messages from us. Cookies are used to track users' shopping cart & trigger cart reminder SMS notifications. If you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. You may also delete our cookies as soon as you leave our IV Media Networks Services. Although you are not required to accept our cookies when you visit our IV Media Networks Services, if you set your browser to reject cookies, you will not be able to use all of our features and functionalities.

For example, and without limitation, from time to time we may collect your email address via cookies and web beacons (also known as “pixel tags”) on the IV Media Networks Services through the use of third-party partners. These partners may combine your email information with other information they have access to, including mailing addresses, so that ShopHQ may serve relevant marketing offers to you via direct mail.

Do Not Track (“DNT”) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, there are not yet established universal standards for recognizable DNT signals and, therefore, the ShopHQ Websites and Applications do not recognize DNT.

Information We Collect From Other Sources

We may supplement the information collected through the IV Media Networks Services with information we collect in other ways. We may also supplement the information collected through the IV Media Networks Services with information from third parties, including data brokers. By supplementing your profile with information from other sources, we are better able to provide merchandise recommendations and special offers that may be of genuine interest to you. We may also use this additional information to further personalize the IV Media Networks Services and improve your shopping experience.

Use of Cookies and Similar Technologies by Our Advertising Agents

IV Media uses its own internal advertising company and third-party advertising companies to place online digital advertisements. This digital advertising may use cookies and web beacons or pixel tags to target and measure the effectiveness of their advertisements. For example, our advertising companies may place web beacons on their clients' websites. When you visit these websites, the web beacon "tags" your computer with a "cookie" that collects and stores information about your visit to their clients’ websites. Our advertising companies use the information they collect about your use of their clients' websites to customize the advertisements you see when you visit their clients' websites, called interest-based advertising. Our advertising companies' use of cookies and web beacons is covered by their privacy policies, not by this Privacy Policy.

You have choices with respect to online advertising and can tell us and/or our partners not to collect and use this information. To opt out of receiving interest-based advertising from IV Media, visit the following websites:!/!/

As noted above, you can also prevent some automatic collection of information by disabling cookies on your web browser. For more information, see “Information We Collect Using Cookies and Other Web Technologies”, above.

IV Media is a member of the Interactive Advertising Bureau (commonly known as the IAB), a trade group of more than 700 media companies, brands, agencies, and technology companies that sell, deliver, and optimize digital advertising and marketing campaigns.

6. How We May Use and/or Share Information

Use of Personal Information Collected through the IV Media Networks Services We may use the personal information we collect through the IV Media Networks Services for reasons including:

  • to capture and service your purchase and/or requests for products, information and/or services from IV Media Networks Services;
  • to provide you with effective customer service and to provide you with a personalized shopping experience on the digital platforms you most prefer;
  • to offer you display digital advertising on the IV Media Networks Services and/or third-party websites;
  • to contact you with commercial and promotional messages, including but not limited to special offers and other information we believe will be of interest to you;
  • to better understand your shopping needs and interests;
  • to improve our marketing and promotional efforts;
  • for security or fraud prevention purposes;
  • to improve the content, functionality and usability of the IV Media Networks Services, including improving our marketing and promotional efforts; and
  • for any other purpose identified in an applicable privacy notice, click-through agreement, or other agreement between you and us.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties

With Our Corporate Affiliates

We may share your personal information with our subsidiaries and parent and sister corporations (our "Corporate affiliates"), who may use this information to contact you with information and offers they believe will be of interest to you. The Corporate Affiliates' use of your personal information shall be subject to this Privacy Policy.

With Our Service Providers

We may share your personal information with companies that perform services on our behalf. Our service providers are required by contract to protect the confidentiality of the personal information we share with them and to use it only to provide services on our behalf.

Third-Party Analytics Tools

Beyond the information you voluntarily provide to us directly, the IV Media Networks Services utilize analytics tools, including third-party technologies such as Google Analytics, to collect information and help us understand how visitors engage with our Site. To learn more about Google Analytics, click here. To learn more about how Google uses data collected through partner sites or applications, click here.

IV Media Network Services Private Label Credit Card Information

If you participate in one of IV Media Network Services Branded Credit Card programs, the personal information we collect in connection with your participation in that program, including the information you provide when you apply for the card, is shared with the financial institution or other issuer that partners with us to provide the credit card program (“Issuer”). Issuer’s use of this personal information is governed by Issuer’s own privacy policy and any contracts between you and Issuer.

Other Business Partners and Selected Vendors.

We work closely with certain business partners (including but not limited to Issuer, defined above) and carefully selected vendors to provide you with access to their merchandise and other offerings. We may share personally identifiable information about you with these business partners or selected vendors, and they may use this information to offer you merchandise that they believe will be of interest to you or to address any questions or concerns that you may have about their merchandise. For example, if you do not have an IV Media Networks Services Branded Credit Card, we may share personal information about you with Issuer (defined above), who may use this information to offer you products and services that it believes will be of interest to you.

Extended Warranty Providers and Other Vendors

If you purchase an extended warranty in connection with products purchased from IV Media Networks Services, we will share with the company that provides the extended warranty the information it needs to service the extended warranty and offer you renewal and other options.

Business Transfers

Information submitted to IV Media Networks Services will become part of our normal business records. Your personal information may be transferred to another company (either a corporate affiliate or an unrelated third party) that has acquired substantially all the stock or assets of iMedia Brands, Inc., one of our Corporate Affiliates, or one of our operating divisions, for example, as the result of a sale, merger, reorganization, dissolution or liquidation.

Government and Legal Disclosures

We may disclose the personal information we collect through the IV Media Networks Services when we, in good faith, believe disclosure is appropriate to comply with the law (or a court order or subpoena); to prevent or investigate a possible crime, such as fraud or identity theft; to enforce the Terms of Use or other agreements that govern your use of the IV Media Networks Services; to protect the rights, property or safety of IV Media, our users or others; or to protect your vital interests. If you have purchased information, products or services from us on extended payment terms, it may be necessary for us to file certain information about you with state or local government offices to protect our security interest.

7. Choices You Have

IV Media respects your right to make choices about the ways we collect, use and disclose your personal information. We generally ask you to indicate your choices at the time that you register as a user of on IV Media Networks Services or another location on the IV Media Networks Services where you provide your personal information. When you register as a user of the IV Media Networks Services, you automatically start to receive information, including commercial and promotional messages, periodically via e-mail. You may "opt-out" of receiving our commercial and promotional emails at any time by following the unsubscribe instructions contained in the particular email.

If you have a question on this, please email us at

For more information on your choices concerning online tracking and online advertising, see the “Use of Cookies and Similar Technologies by Our Advertising Agents” above.

Update and/or Correct Your Personal Information

You may update your account settings information, including your name, contact information, credit card information, shipping and billing addresses, and subscription and email preferences at any time by clicking on "My Account" on IV Media Network Services. Instructions for updating your information are provided under "Account Settings." You can change your account settings at any time and as often as necessary. When you update your account settings, we may keep a copy of the prior version for our records. You are responsible for ensuring that we have up-to-date and active contact information for you on file, including email address and any telephone number.

Minors who post comments or other information to the IV Media Networks Services so that it is visible to others, or their parents, are able to request that the information be removed by contacting us:

Email at or writing to us at IV Media Legal Department, 6740 Shady Oak Road, Eden Prairie, Minnesota 55344. Note that although we can help make sure the information is no longer visible on the IV Media Networks Services, this does not ensure complete or comprehensive deletion of your information from IV Media Network Services internal systems and/or other websites and services beyond our control.

Special Notice to California Residents

We may share some of your information with third-party companies with whom we have contracts to provide information, services or products and/or with companies that use the information for their marketing purposes. California law permits you to request, once per calendar year, information regarding the disclosure of your personal information (specifically, categories of information and the identity of the third parties) during the previous calendar year to any third party for its own direct marketing purposes. To make this request, please contact us as explained above.


IV Media has implemented reasonable measures designed to protect your personal information that we collection through the IV Media Networks Services from accidental loss and from unauthorized access, use, alteration, and disclosure. For example, we use Transport Layer Security (“TLS”) to encrypt your credit card information as it travels over the Internet, and no credit card information is stored in IV Media Networks Services infrastructure. It is important that you understand, however, that no website or database is completely secure or "hacker proof." You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse, for example, by protecting your passwords. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to the IV Media Networks Services. Any transmission of personal information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on the IV Media Networks Services.

Links to Other Web Sites

IV Media Networks Services may contain links to other websites operated by IV Media Networks Services and its Corporate Affiliates and service partners. They also may contain links to websites that are owned and operated by unrelated third parties. This Privacy Policy applies only to personal information collected through the IV Media Networks Services. It does not apply to personal information collected on any website that does not contain a link to this Privacy Policy, nor to any website operated by any third party. These websites have their own policies regarding privacy. We recommend you review the privacy policy posted on any website you visit before using the website or providing any personal information about yourself.

Children and Minors

The IV Media Networks Services are not directed at nor targeted to children under the age of 13. We do not use the IV Media Networks Services to knowingly solicit personal information from or market to children under age 13 absent verifiable parental consent. If you are under 13 years of age, you should not submit any personal information to us. If you become aware of any personally identifiable information that we have collected from children under age 13, please contact us as described above under “Questions Concerning Our Online Privacy Practices.”