French Connection, founded in 1972 by Stephen Marks, is known for its well-designed, quality clothing that appeals to a wide audience. The brand gained fame with its 'fcuk fashion' ad campaign in 1997 and has since expanded into handbags, sunglasses, watches, and footwear.

With a focus on sustainability, French Connection creates contemporary pieces using eco-conscious materials and processes. Inspired by global trends and street culture, the brand aims to offer accessible, quality products that make a statement. French Connection's story is driven by its passionate community of customers and creators.