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An anti-aging serum and foundation product in one bottle - it's the best of both worlds! This serum foundation was created in Italy using highly innovative, time-release color pigment technology and a seriously new skin care ingredient, Juvenessence. You'll love this foundation that helps provide flawless, buildable, natural-looking coverage while helping diminish the appearance of fine lines and wrinkles. Talk about a win-win situation!

Serum Foundation Choices

  • Fair / Light - For fair-skinned and light skin tones
  • Medium - For medium toned complexions
  • Medium / Tan - For olive-skinned complexions and lightly-tanned skin
  • Tan - For medium to dark complexions
  • Deep - For rich, darker skinned complexions

Serum Foundation Benefits

  • A highly innovative product formulation process that combines a serious anti-aging serum with a makeup foundation, all in one bottle
  • Created using special time-release Italian color pigment technology and an innovative new skin care ingredient, Juvenessence (marine-based algae extract ingredient)
  • Juvenessence helps reactivate moisture and hydration, helping create younger-looking skin
  • Provides flawless, buildable, natural-looking coverage while helping diminish the appearance of fine lines and wrinkles
  • Helps to minimize the appearance of pores and helps refine and "refinish" the look of skin texture
  • Helps impart a younger-looking, more luminous, natural looking glow to skin
  • The lightweight, extra-fine formulation makes it easy to melt onto skin
  • A highly concentrated formula with no water, no oil, no parabens
  • Optical diffusers help "blur" the look of skin imperfections to help create a "soft focus" effect
  • A special time-release dispersion of color pigments provides continuous coverage
  • Not tested on animals
  • In a consumer perception study of a cream containing Juvenessence (1%), applied twice a day for 28 days, 20 subjects, with an average age of 50, reported the following: 
  • Crows Feet:
  • 65% noticed a decrease in the appearance of the number of wrinkles
  • 80% noticed a decrease in the appearance of wrinkle depth
  • 70% noticed an increase in skin radiance
  • 85% noticed an increase in skin hydration
  • Face:
  • 85% noticed an increase in the appearance of skin tonicity
  • 90% noticed an increase in the appearance of firmness
  • 85% noticed an increase in the appearance of smoothness
  • 70% noticed an increase in hydration
  • Floral and vanilla scented
  • Light, creamy liquid consistency
  • 0.85 oz Frosted glass bottle with dropper
  • Made in Italy

Please see the Usage & Ingredients tab for how to use and ingredient information.

Face    Serums    

Applying Foundation
1. Always start with clean hands and a freshly cleansed face.
2. Apply your day moisturizer (preferably one that contains an SPF). Next, you can apply a primer for a smoother base. This is an optional step, but one worthy of considering for a more youthful appearance. A few drops of primer will smooth the appearance and texture of your complexion, as well as fill in fine lines - the perfect base for your foundation. It also helps to extend the longevity of your face and eye makeup, prevents eye shadow from creasing, and maintains an overall fresh appearance for as long as you wear your makeup.
3. Allow the moisturizer and/or primer to absorb a few minutes before continuing on to the foundation application. If necessary, you might want to blot any excess moisturizer with a tissue.
4. Address your under eye circles, shadows and imperfections with a concealer. Pat it on with a light finger so that it blends well.
5. You may use your fingers, a foundation brush or makeup sponge to apply the foundation. First, apply a few dots of your preferred liquid foundation to your nose, forehead, cheeks and chin. Continue to blend while avoiding a heavy application to the jawline and hairline (also known as a line of demarcation).
6. Once the foundation is blended, use either a translucent powder or one that matches your complexion to set the foundation. This also serves to absorb oils that cause your face to shine.
7. If you want a more natural look or have great skin, you can simply address specific areas that require coverage by applying your foundation to precise spots or areas. If you want to wear foundation that looks exceptionally natural and dewy, consider a tinted moisturizer. They're considerably sheer, yet provide a little coverage for uneven skin tone.


Choose a blush color that mimics the color of your cheeks when they're flushed from the cold, you've exercised or have blushed. You can also use your lip color as a guide. Blush can be applied before foundation for a subtle hint, but it's usually applied after foundation and face powder.

Cream vs. Powder vs. Gel
This is a personal preference, but usually powder suits combination and oily skin, whereas cream works well with dry skin. Tinted gels and liquids are outstanding for oilier skins.
Using a professional grade blush brush, run the bristles over the pan of makeup, shake off excess powder and apply to the apples of your cheeks. Blend if necessary. If you're using a gel or cream based blush, use your middle finger and highlight the apples of your cheeks. Blend well.
If you need additional color across your face, apply bronzer to the bridge of your nose, forehead and chin.

The key to purchasing bronzer is to choose a color one to two shades darker than your skin tone. If you have an extremely light complexion, you might want to choose one shade darker. Conversely, if you have a darker skin tone, a shade that is twice as dark as your skin tone will most likely provide the impact that you desire.

  • Fair/medium skin: Rose or peach based bronzer
  • Olive skin: Copper or earthy toned bronzer
  • Dark brown skin: Rich chocolate toned bronzer with warm or cool undertones

    Face Tools

  • Foundation Brush: Used for the application of foundation to the face, this brush is usually made from synthetic materials. It has a rounded spatula shaped head that ensures even coverage.
  • Concealer Brush: Used for the application of concealer, this is a smaller version of the foundation brush. It is designed to address finer details like covering spots, blemishes, hyper-pigmented areas, and nooks and corners around your eyes and nose.
  • Powder Brush: The largest of the brushes, its robust head is crafted with very soft fibers for the even distribution of loose powder to the face.
  • Blush Brush: A smaller rendition of the powder brush, the blush brush has a rounded or tapered/sloped tip. It is used to add color definition - like shimmers, blush or bronzer - to the face and cheeks.

    What is a Serum?
    Deciding to use a serum can depend on various factors including skin type, age or degree of damage. They are able to effectively absorb onto the skin, delivering active ingredients for maximum benefit. Depending on ingredients, serums contain anti-aging properties that help to firm, tighten, provide anti-oxidants, re-texturize, or address the signs of aging. If you decide to use a serum with your moisturizer, select one with the ingredients or benefits associated with the concerns you wish to address.

  • How To Use

    Shake well before application. Use dropper to dot the foundation onto cheeks, chin and forehead. Then smooth and blend out the product with either fingertips or a foundation brush. Blend well at jaw line.

    Average Days of Supply: Depends on use


    Dimethicone, Cyclohexasiloxane, Isododecane, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Phenyl Trimethicone, Ethylhexyl Methoxycinnamate, Isohexadecane, PEG-10 Dimethicone, Disteardimonium Hectorite, Polybutene, Caprylic/Capric Triglyceride, Acrylates / Polymethylsiloxymethacrylate Copolymer, Cyclopentasiloxane, Propylene Carbonate, Fragrance, Alaria Esculenta Extract, Hydrogen Dimethicone, Methicone, Talc. May contain: Titanium Dioxide, Iron Oxides.