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Ready to Wear Liquid Lift Firming Foundation is a highly innovative, multi-action foundation that visibly lifts and firms skin, while also providing quick, easy-to-apply, flawless coverage. It includes an exciting, plant-based firming skincare ingredient called RNAge that helps enhance the appearance of skin's density and firmness. This is the ideal foundation for the 35+ customer - or anyone who seeks to create the appearance of firmer, younger-looking skin.

Foundation Choices

  • Fair/Light - For fair-skinned and light skin tones
  • Medium - For medium toned complexions
  • Medium Tan - For olive-skinned complexions and lightly-tanned skin
  • Tan - For medium to dark complexions
  • Deep - For rich, darker skinned complexions

Foundation Benefits

  • Suitable for most skin types
  • Contains highly-efficacious visibly lifting polymers and a unique new firming ingredient (called RNAge) that work together to help counteract/camouflage the appearance of sagging skin
  • The RNAge ingredient (extracted from the Hippophae Rhamnoides fruit) helps enhance the appearance of the skin's density and firmness
  • RNAge provides a strong moisture support system that visibly lifts facial contours for the appearance of a "push-up" effect (on chin, cheekbones, etc.)
  • The product also includes special soft-focus complex and spherical powders that help blur skin imperfections and visibly minimize the appearance of fine lines and wrinkles
  • Easy-to-apply, creamy texture formula hydrates/smooths the appearance of skin and provides flawless, even, natural-looking, medium coverage
  • Imparts a more radiant and toned look to skin
  • Multi-purpose: can also be used as a concealer
  • Special elastomers create a mousse-like, lightweight texture, moisturize skin and provide even, natural-looking medium coverage
  • Special silicons and light esters make it easy-to-apply, blendable, and long-wearing
  • Combination of hydrating ingredients (including hyaluronic acid) help keep the skin moisturized and assist with absorption of hydration
  • Vitamins A and E provide antioxidant benefits
  • On the skin's surface, a visibly lifting polymer of sweet almond proteins forms a tensor film (gentle tightening) that allows an immediate, visual, and perceptible decrease in the appearance of wrinkles and fine lines
  • Creamy texture
  • Glass bottle with pump and cap
  • Made in Italy

Please see the Usage & Ingredients tab for how to use and ingredient information.

Face    TanningSunCare    

Applying Foundation
1. Always start with clean hands and a freshly cleansed face.
2. Apply your day moisturizer (preferably one that contains an SPF). Next, you can apply a primer for a smoother base. This is an optional step, but one worthy of considering for a more youthful appearance. A few drops of primer will smooth the appearance and texture of your complexion, as well as fill in fine lines - the perfect base for your foundation. It also helps to extend the longevity of your face and eye makeup, prevents eye shadow from creasing, and maintains an overall fresh appearance for as long as you wear your makeup.
3. Allow the moisturizer and/or primer to absorb a few minutes before continuing on to the foundation application. If necessary, you might want to blot any excess moisturizer with a tissue.
4. Address your under eye circles, shadows and imperfections with a concealer. Pat it on with a light finger so that it blends well.
5. You may use your fingers, a foundation brush or makeup sponge to apply the foundation. First, apply a few dots of your preferred liquid foundation to your nose, forehead, cheeks and chin. Continue to blend while avoiding a heavy application to the jawline and hairline (also known as a line of demarcation).
6. Once the foundation is blended, use either a translucent powder or one that matches your complexion to set the foundation. This also serves to absorb oils that cause your face to shine.
7. If you want a more natural look or have great skin, you can simply address specific areas that require coverage by applying your foundation to precise spots or areas. If you want to wear foundation that looks exceptionally natural and dewy, consider a tinted moisturizer. They're considerably sheer, yet provide a little coverage for uneven skin tone.


Choose a blush color that mimics the color of your cheeks when they're flushed from the cold, you've exercised or have blushed. You can also use your lip color as a guide. Blush can be applied before foundation for a subtle hint, but it's usually applied after foundation and face powder.

Cream vs. Powder vs. Gel
This is a personal preference, but usually powder suits combination and oily skin, whereas cream works well with dry skin. Tinted gels and liquids are outstanding for oilier skins.
Using a professional grade blush brush, run the bristles over the pan of makeup, shake off excess powder and apply to the apples of your cheeks. Blend if necessary. If you're using a gel or cream based blush, use your middle finger and highlight the apples of your cheeks. Blend well.
If you need additional color across your face, apply bronzer to the bridge of your nose, forehead and chin.

The key to purchasing bronzer is to choose a color one to two shades darker than your skin tone. If you have an extremely light complexion, you might want to choose one shade darker. Conversely, if you have a darker skin tone, a shade that is twice as dark as your skin tone will most likely provide the impact that you desire.

  • Fair/medium skin: Rose or peach based bronzer
  • Olive skin: Copper or earthy toned bronzer
  • Dark brown skin: Rich chocolate toned bronzer with warm or cool undertones

    Face Tools

  • Foundation Brush: Used for the application of foundation to the face, this brush is usually made from synthetic materials. It has a rounded spatula shaped head that ensures even coverage.
  • Concealer Brush: Used for the application of concealer, this is a smaller version of the foundation brush. It is designed to address finer details like covering spots, blemishes, hyper-pigmented areas, and nooks and corners around your eyes and nose.
  • Powder Brush: The largest of the brushes, its robust head is crafted with very soft fibers for the even distribution of loose powder to the face.
  • Blush Brush: A smaller rendition of the powder brush, the blush brush has a rounded or tapered/sloped tip. It is used to add color definition - like shimmers, blush or bronzer - to the face and cheeks.

    Sun Protection
    SPF is an acronym for Sun Protection Factor. The Sun Protection Factor in products can range from 2-60, referring to its level of ability to block the sun's rays. Many variables should be considered when determining the level that is right for you. They include duration of exposure, time of day, season, activities you're doing, geographic location/altitude, prescription drugs that could leave you more susceptible to exposure, and your own skin's predisposition.

    Zinc oxide and titanium dioxide are both considered to be physical sunscreens or sunblocks, as they protect against both UVA and UVB radiation. UVA and UVB represent different waves on the electromagnetic spectrum of ultraviolet (UV) light. While UVB can cause sunburn and damage to the eyes, UVA can cause long term damage to the skin.

    Look for products that offer protection from both UVA and UVB rays. UVB rays are especially intense during the summer and UVA rays are present year round.

    There are two basic types of sunscreens/sunblocks. Depending on their ingredients, they work to either reflect or absorb the sun's rays. Inorganic particles like zinc oxide and titanium dioxide create a physical barrier to block out the rays, whereas organic particles absorb UV rays and release the energy as heat.

    Both sunblock and sunscreen are similar in use, but are slightly different in their protective abilities. Sunblock is more opaque and therefore protects more from UVA/UVB and radiation. Sunscreen tends to be more transparent and therefore needs to be reapplied more often. For this reason, it is recommended to choose a higher SPF since its ingredients break down more rapidly than sunblock.

    It's important to protect your face from the sun's harmful rays on a daily basis. Sun exposure is reflected and intensified by the pavement, snow, water and sand. Higher SPF is recommended for higher elevations and locations closer to the equator. It is also recommended to wear an SPF of 15 or higher regardless of your activity or weather condition.

    Increase the SPF when your sun exposure peaks, such as in the summer or during vacations. Apply sunscreen/sunblock according to its directions. Most directions indicate applying approximately one ounce of sunscreen at least 15-30 minutes before sun exposure. Make sure to reapply at least every two hours throughout your exposure, especially after perspiring, toweling or swimming.

    Even if you're not spending significant time outside, it's important to wear products with SPF to protect your skin. Choose a day moisturizer with an SPF in order to keep your skin moisturized while providing sun protection. This will help protect you from sun damage that ultimately leads to premature aging. As a general rule, it is recommended that your day moisturizer have at least 15-20 SPF. If you spend more time outdoors, consider a moisturizer with 30+ SPF.

  • Enjoy regular arrivals of your favorite products, without the hassle of reordering. Choose Subscription on an item, and you'll receive regularly scheduled deliveries. Price is locked in at the price you pay today. It's simple, easy, and cancellable at any time.

    Subscription-Every 60 Days- Ready to Wear Liquid Lift RNAge Technology Firming Foundation 1.23oz

    Frequency: Every 60 (days) - Program Shipment Price: $49.95 - 6 Value Pays: $8.33
    Delivery Item Quantity Description
    1 315-115 1 (FAIR/LIGHT)

    Subscription-Every 60 Days- Ready to Wear Liquid Lift RNAge Technology Firming Foundation 1.23oz

    Frequency: Every 60 (days) - Program Shipment Price: $49.95 - 6 Value Pays: $8.33
    Delivery Item Quantity Description
    1 315-115 1 (MEDIUM)

    Subscription-Every 60 Days- Ready to Wear Liquid Lift RNAge Technology Firming Foundation 1.23oz

    Frequency: Every 60 (days) - Program Shipment Price: $49.95 - 6 Value Pays: $8.33
    Delivery Item Quantity Description
    1 315-115 1 (MEDIUM/TAN)

    Subscription-Every 60 Days- Ready to Wear Liquid Lift RNAge Technology Firming Foundation 1.23oz

    Frequency: Every 60 (days) - Program Shipment Price: $49.95 - 6 Value Pays: $8.33
    Delivery Item Quantity Description
    1 315-115 1 (TAN)

    Subscription-Every 60 Days- Ready to Wear Liquid Lift RNAge Technology Firming Foundation 1.23oz

    Frequency: Every 60 (days) - Program Shipment Price: $49.95 - 6 Value Pays: $8.33
    Delivery Item Quantity Description
    1 315-115 1 (DEEP)

    How To Use

    Blend a small amount, using circular motions, and apply with fingertips or a foundation brush. Blend well into skin for a smooth, all-over coverage. Buff off any excess product that remains to achieve a natural, flawless finish.

    Average Days of Supply: 90.


    Water (Aqua), Cyclopentasiloxane, Butylene Glycol, Triethylhexanoin, Lauryl Peg-8 Dimethicone, Trimethylsiloxysilicate, Ethylhexyl Methoxycinnamate, Talc, Hdi/Trimethylol Hexyllactone Crosspolymer, Disteardimonium Hectorite, Sodium Chloride, Glycerin, Hydrolyzed Rice Bran Protein, Pentyene Glycol, Phenoxyethanol, Titanium Dioxide (Nano), Dimethicone, Peg/Ppg-18/18 Dimethicone, Cyclohexasiloxane, Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone, Sodium Dehydroacetate, Quaternium-90 Bentonite, Methylparaben, Propylparaben, Methicone, Tocopheryl Acetate, Maltodextrin, Fragrance (Parfum), Hexyl Cinnamal, Dimethiconol, Disodium Edta, Aluminum Hydroxide, Propylene Carbonate, Stearic Acid, Hippophae Rhamnoides Kernel Extract, Retinyl Palmitate, Sodium Hyaluronate, Caprylic/Capric Triglyceride, Silica, Hydrogen Dimethicone, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract (Prunus Amygdalus Dulcis Seed Extract), Tocopherol, Polymethylsilsesquioxane, Gold, Ethylhexylglycerin, +/- May Contain: Titanium Dioxide Ci 77891, Iron Oxides Ci 77491, Iron Oxides Ci 77492, Iron Oxides Ci 77499