When skin ages, its collagen and elastin are produced more slowly. This causes gradual changes like hyperpigmentation, discoloration, dryness, sagging, wrinkles, crepe-like folds, loss of muscle tone, textural unevenness and loss of elasticity.

The topical application of key skin firming ingredients works synergistically to protect and strengthen the skin. Skin care products should have a combination of naturally occurring active ingredients. They will contain compounds to protect which will likely be in the form of extracts containing antioxidants. Another set of ingredients will firm the skin by penetrating through its seven layers to support the collagen process at a cellular level.

Skin firming creams are usually formulated as night creams. They tend to be richer, thicker and more emollient and should be able to stay on long enough to absorb for maximum benefits. In general, face creams are designed to minimize lines/wrinkles, improve skin density, firm, plump and decrease puffiness (especially in the eye area).

Many manufacturers describe their product as a "cocktail" of ingredients that work together to decrease the effects of aging. Skin firming and anti-aging ingredients often include antioxidants, minerals, seaweed, herb extracts and different kinds of oils like Vitamins A and E. Other ingredients attributed to having a firming effect on the skin include green tea, aloe vera, beech bud extract, alpha lipoic acids, shea butter, hyaluronic acid and the very exotic sounding emu oil. Some firming and anti-aging products also contain light reflecting pigments, such as mica, to enhance the glow and make the skin look radiant.