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Our versatile, long-wearing JA Basics Dual-Ended Eyeshadow Sticks deliver ultra-pigmented color that glides onto lids. Carefully curated pigment-rich shades provide high-impact eye looks in one swipe. Smudge, blend, line, fill or define for endless eye looks.


  • Beige/Taupe Dual Ended Eyeshadow Stick
  • Smoke/Baby Blue Dual Ended Eyeshadow Stick
  • Peach/Dusty Pink Dual Ended Eyeshadow Stick


  • High-Impact Color in One Swipe: The eyeshadow sticks deliver ultra-pigmented color that instantly enhances the eyes with high impact. This feature appeals to consumers who desire intense color payoff and vibrant eye looks with minimal effort.
  • Long-Wearing Formula: The long-wearing formula ensures that the eyeshadow sticks stay put throughout the day and night without fading or creasing. This attribute caters to individuals who prioritize makeup products with extended wear time, offering convenience and reliability for various occasions.
  • Versatile Application: The dual-ended design and versatile application options allow users to create a multitude of eye looks, from subtle to dramatic. Whether it's smudging, blending, lining, filling, or defining, the eyeshadow sticks offer endless possibilities for creativity and customization.
  • Effortless Application: The eyeshadow sticks glide onto the lids effortlessly, making them suitable for both makeup beginners and experienced users. This ease of application enhances user experience and satisfaction, encouraging experimentation with different eye looks.
  • Can Be Worn Alone or as a Base: The eyeshadow sticks can be worn alone for a quick and easy eye makeup look or used as a base to intensify and prolong the wear of other eye colors. This versatility appeals to consumers seeking multitasking makeup products that offer value and versatility in their beauty routines.
  • Country of Origin: United States

Please see the Usage & Ingredients tab for how to use and ingredient information.

Choosing Eyebrow Color:
To apply eyebrow color, use very light strokes of the pencil until the eyebrow line is filled in to your desired intensity.

  • Brunettes: Brown tones or Brownish/Black can be used for the evening
  • Black: Black or Black/Brown
  • Blondes: Light-Brown
  • Redheads: Warm tones of Brown for day and Dark-Brown for night
  • Grey: Grey

    Defining Eye Brows:
    Never underestimate the power of a well-defined eyebrow! Keep them groomed in a way that flatters your face, eye shape and size.
    1. Look directly into a mirror.
    2. Trim your long eyebrow hairs so you can identify the natural shape of your eyebrow.
    3. Hold a pencil or makeup brush vertically against the side of one nostril. The eyebrow should start where the pencil meets the brow. Take care to tweeze in the space between the two eyebrows.
    4. Tweeze the stray hairs that grow around the eyebrow.
    5. To create a flattering arch, now angle the pencil to the outer side of your pupil. Where the pencil meets the brow is where the top of your arch should be, approximately three-quarters of the way out. To create the shape of your arch, draw a line that tapers upward from the start of your brow to this point. Take care in replicating the process with the other eye, making sure to not over-pluck, while ensuring symmetrical uniformity.
    6. In the final shaping step, you can angle the pencil so it aligns with the outer corner of your eye. The eyebrow should end here, and you should tweeze to create a taper.

    Eyebrow & Lash Tools

  • Eyebrow Brush: A must-have for the lady who wishes to keep the look of her brows groomed. It's a firm angled brush that effectively applies eyebrow products such as powders, waxes and creams.
  • Eyelash Curler: Constructed from metal or plastic, there are many different styles of eyelash curlers on the market today. There are even curlers that use battery power to heat up while creating a curl! Each has its own features/benefits and price range varies widely. The key is to choose a model that doesn't pinch the lashes at the corners of your eyes and creates a nice uniform curl without crimping or pulling the lashes. Sometimes experimentation will be necessary to find the right model for you. To use an eyelash curler, place the base of the curler at the bottom of the upper eyelashes. Once you have your lashes centered between the curler pads, press gently yet firmly for a few seconds and release. Follow with a coat or two of mascara.

    Curling & Mascara Application for Lashes:
    Lashes define the eyes and enhance them with a bit of curl. An application of mascara will help make your eyes stand out whether you decide to select lightly natural or dark smoky eye makeup.
    Once you position your eyelash curler with your lashes in the pads at the roots, squeeze gently. Repeat this two more times, once in the middle, then at the tips of the lashes.
    Sweep the mascara brush from the base (roots) to the tips of lashes. Sweep the lashes from the back side as well, again from the base to the tips. Comb out any clumps with an eyelash comb/brush utensil. Apply a second coat of mascara for a more dramatic effect.

  • How To Use

    Apply 1 to 2 swipes to the eyelid to achieve your desired amount of color. Blend well with a brush or fingers.


    Products contain carmine as a colorant.For Pink Peach, Dusty Pink, Smokey Blue, Baby Blue, Deep Purple, Light Lavender, Sage and Emerald Shades: Caprylic/Capric Triglyceride, Isononyl Isononanoate, Polyisobutene, Isopropyl Myristate, Ozokerite, Phenyl Trimethicone, Silica, Polyethylene, Euphorbia Cerifera (Candelilla) Wax, Parfum (Fragrance), Triethoxycaprylylsilane, Glyceryl CaprylatePink Peach, Smokey Blue, Baby Blue, Deep Purple, Light Lavender, Sage and Emerald Shades contains: Synthetic FluorphlogopiteDusty Pink, Smokey Blue, Baby Blue, Deep Purple, Light Lavender, Sage and Emerald Shades contains: Tin OxideDusty Pink, Deep Purple, Light Lavender, Sage and Emerald Shades contains: Calcium Sodium BorosilicateDusty Pink, Deep Purple and Sage Shades contains: SilverMay Contain: Titanium Dioxide (CI 77891), Mica (CI 77019), Carmine (CI 75470), Iron Oxides (CI 77491, CI 77492, CI 77499), Black 2 (CI 77266), Ferric Ferrocyanide (CI 77510), Blue 1 Lake (CI 42090), Red 40 Lake (CI 16035)For Beige Shade:Isopropyl Myristate, Isononyl Isononanoate, Titanium Dioxide (CI 77891), Ozokerite, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Petrolatum, L Methyl Methacrylate, Silica, Synthetic Fluorphlogopite, Glyceryl Caprylate, Triethoxycaprylylsilane, Tin Oxide, Parfum (Fragrance), Iron Oxides (CI 77491, CI 77492, CI 77499)For Taupe Shade: Ethylhexyl Palmianolin,tate, Isononyl Isononanoate, Dimethicone, Octyldodecanol, Silica, Ozokerite, Titanium Dioxide (CI 77891), Polyethylene, Polyisobutene, Microcrystalline Wax, Kaolin, Glyceryl Caprylate, Isopropyl Titanium Triisostearate, Parfum (Fragrance), Iron Oxides (CI 77491, CI 77492, CI 77499), Blue 1 Lake (CI 42090)