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  • Fair - "Crème"
  • Light - "Sand"
  • Medium - "Golden Peach"
  • Tan - "Toffee"
  • Deep - "Cocoa"

Some people love the ceremony of applying makeup; others prefer to achieve a more camera ready look in as few steps as possible. If you're in the latter category, then 100% PURE's Second Skin foundation is for you! This all natural formula features olive squalene, which helps act as a primer so no additional primer application is needed! The color is buildable so you can keep it light and casual or stylized and decadent.

  • Olive squalane helps fight visible signs of aging
  • Promotes the look of glowing skin and a more flawless complexion
  • Buildable color
  • Contains vitamins and antioxidants

Made in USA.

Please see the Usage & Ingredients tab for how to use and ingredient information.

UPC Tan/Toffee: 899738011965
UPC Light/Sand: 899738011934
UPC Medium/Golden Peach: 899738011958
UPC Fair/Crème: 899738011910
UPC Deep/Cocoa: 899738011972

Applying Foundation
1. Always start with clean hands and a freshly cleansed face.
2. Apply your day moisturizer (preferably one that contains an SPF). Next, you can apply a primer for a smoother base. This is an optional step, but one worthy of considering for a more youthful appearance. A few drops of primer will smooth the appearance and texture of your complexion, as well as fill in fine lines - the perfect base for your foundation. It also helps to extend the longevity of your face and eye makeup, prevents eye shadow from creasing, and maintains an overall fresh appearance for as long as you wear your makeup.
3. Allow the moisturizer and/or primer to absorb a few minutes before continuing on to the foundation application. If necessary, you might want to blot any excess moisturizer with a tissue.
4. Address your under eye circles, shadows and imperfections with a concealer. Pat it on with a light finger so that it blends well.
5. You may use your fingers, a foundation brush or makeup sponge to apply the foundation. First, apply a few dots of your preferred liquid foundation to your nose, forehead, cheeks and chin. Continue to blend while avoiding a heavy application to the jawline and hairline (also known as a line of demarcation).
6. Once the foundation is blended, use either a translucent powder or one that matches your complexion to set the foundation. This also serves to absorb oils that cause your face to shine.
7. If you want a more natural look or have great skin, you can simply address specific areas that require coverage by applying your foundation to precise spots or areas. If you want to wear foundation that looks exceptionally natural and dewy, consider a tinted moisturizer. They're considerably sheer, yet provide a little coverage for uneven skin tone.


Choose a blush color that mimics the color of your cheeks when they're flushed from the cold, you've exercised or have blushed. You can also use your lip color as a guide. Blush can be applied before foundation for a subtle hint, but it's usually applied after foundation and face powder.

Cream vs. Powder vs. Gel
This is a personal preference, but usually powder suits combination and oily skin, whereas cream works well with dry skin. Tinted gels and liquids are outstanding for oilier skins.
Using a professional grade blush brush, run the bristles over the pan of makeup, shake off excess powder and apply to the apples of your cheeks. Blend if necessary. If you're using a gel or cream based blush, use your middle finger and highlight the apples of your cheeks. Blend well.
If you need additional color across your face, apply bronzer to the bridge of your nose, forehead and chin.

The key to purchasing bronzer is to choose a color one to two shades darker than your skin tone. If you have an extremely light complexion, you might want to choose one shade darker. Conversely, if you have a darker skin tone, a shade that is twice as dark as your skin tone will most likely provide the impact that you desire.

  • Fair/medium skin: Rose or peach based bronzer
  • Olive skin: Copper or earthy toned bronzer
  • Dark brown skin: Rich chocolate toned bronzer with warm or cool undertones

    Face Tools

  • Foundation Brush: Used for the application of foundation to the face, this brush is usually made from synthetic materials. It has a rounded spatula shaped head that ensures even coverage.
  • Concealer Brush: Used for the application of concealer, this is a smaller version of the foundation brush. It is designed to address finer details like covering spots, blemishes, hyper-pigmented areas, and nooks and corners around your eyes and nose.
  • Powder Brush: The largest of the brushes, its robust head is crafted with very soft fibers for the even distribution of loose powder to the face.
  • Blush Brush: A smaller rendition of the powder brush, the blush brush has a rounded or tapered/sloped tip. It is used to add color definition - like shimmers, blush or bronzer - to the face and cheeks.

    Squalane acts as a primer so no additional primer is needed. Shake well before use. With pipette, dispense drops onto your hand and blend onto your face with fingertips or a brush. Concentrated, buildable coverage. Add more for desired coverage.

    Olive Squalane, Pigmented extracts of Peach, Apricot, Cocoa beans, Pomegranate, Raspberry, Wild Cherry, Coffee Beans, Micronized Black Tea leaves, Rice Starch, Japanese Honeysuckle Extract, Rosemary Extract, Oregano Extract, Thyme Extract, Goldenseal Extract, Lavender Extract, Calendula Extract, Vitamin E, Bamboo Silica, Tumeric.

    Average Days of Supply: 90