About the Collection
Ted Lapidus founded his brand in 1951 and is well known for being a true fashion pioneer. From his innovative unisex designs to his popularization of fashions such as the “Saharienne” and the “uniform” look, he innovation has always been a staple of the brand. In 2000 the company shifted its focus from haute couture to fashion accessories and fragrances. Today, the company carries on his legacy producing top-quality, ready-to-wear watches for both men and women.