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About the Collection
Experience the luxury and exceptional beauty of the EFFY Jewelry Collection, a premier designer line featuring some of the finest diamonds and colored gemstones available. The EFFY Jewelry Collection includes elegant necklaces, bracelets, rings, earrings and pendants with gemstones set in 14K gold and silver.

Classic EFFY styles add elegance to your everyday look, while contemporary pieces add a vibrant splash of color and sparkle. With luxurious styles varying from traditional and timeless to today's high fashion looks, there is a piece for you in the EFFY Jewelry Collection.

About Founder & Designer Effy Hematian
EFFY began more than 30 years ago as a family business with the mission of creating exquisite jewelry with the utmost attention to detail. Today, this luxury brand is sought out by those with impeccable standards and taste.

Effy Hematian has built this luxury brand upon a foundation of quality, trust and integrity. Discover why the award-winning EFFY collection is one of the most well-regarded, premier jewelry collections in the world.

Christopher ChurchAbout the Guest
With over 27 years in the jewelry industry as a designer and stylist, Christopher Church brings his in-depth knowledge of manufacturing and visual arts to ShopHQ. His hands-on experience allows him to personally connect his jewelry to clients. As the ambassador to EFFY jewelry, he travels the country to various trunk shows, informing customers of quality, stone settings and jewelry craftsmanship. He and his wife have been married for 16 years, and have three children.

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EFFY Bracelets – Committed to Craftsmanship

We always say you should stand out from the crowd instead of blending in. And the EFFY bracelet collection couldn’t agree more with its unparalleled elegance and commitment to quality craftsmanship. Whether you’re looking for a classic everyday look or going for a contemporary motif, you’ll find that the EFFY bracelet collection has something distinct and unprecedented for everyone’s tastes.

Perhaps a timeless design with 14K gold is what you are after. It looks exquisite with virtually anything in your closet and exudes high-fashion. Then you can decide if you want to go with something like shimmering diamonds or add a touch of vibrant color with an arrangement of exotic gemstones. No matter the choice, you’ll be the twinkle of someone’s eye as you flaunt your bold and stylish EFFY bracelet.

If you’re thinking, “A colorful bracelet means I better not go for that splashy EFFY ring or pair of earrings because I may overdo it with the color,” you don’t have to worry. EFFY’s vision allows for endless mixing and matching of pieces due to the meticulous craftsmanship and global influences. And it’s all thanks to creator Effy Hematian’s obsession with making you look trendy through high-quality designs. Don’t waste any more time – scroll up to find that one special EFFY bracelet that’s just right for you!

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