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Lan BelinkyAbout the Expert:
With deep-rooted beauty beginnings, Lan Belinky was destined to lead a global skincare brand. Born and raised until her young teens in Japan--a center of skin care innovation--Lan was fascinated by the infinite beauty trends and tactics to which she was exposed, and mesmerized by her Grandmother’s meticulous 6-step beauty ritual and her Aunt’s unique product application practices. In the Spring of 1996, Lan’s family moved to the United States so her Father and Boscia Founder, Gen Inomata, could realize his dream of bringing Japanese influenced skincare to the states. Lan worked diligently to learn English as a second language and acclimate into the new American culture– but always held close her Japanese roots.

After graduating University, Lan joined Boscia full-time and helped lead many of the brand’s major milestones, including its first foray into prestige retail. Lan passionately believed in the power of Boscia’s fusion of botanical (BŌ) science (SHA), and that powerful skincare results could in fact be obtained from good-for-you ingredients. Lan attributes much of her contributions to Boscia’s growth directly to her biculturality. Boscia’s first collections were all inspired by her Japanese heritage--as was BB Cream, the first product of its kind to hit the US prestige retail market, which brought the brand staggering success. In 2018, Lan led the Boscia team into their first major retailer expansion, expanding Boscia distribution by 300% and debuting in 13 major retailers.  

About the Collection
Boscia has been a pioneer in the clean beauty space since 2002, naming plants the secret to their skincare success. Boscia uses ingredients rooted in nature—developing plant-to-bottle formulas that show real results, letting ingredients go with their natural instincts. Boscia products are formulated with the most sensitive skin in mind, utilizing a unique and effective hero botanical ingredient in every bottle. The company aim to revolutionize beauty routines around the world with products that are made for play and meant to be shared. Boscia--Skincare meeting the modern world, with an attitude of exploration and excitement.

Web Only Price $44.18
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