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Ariane Poole is a huge fan of beautiful brows. She loves how great brows define the eyes and lift the face. Her Brow Balm helps you define, sculpt and fill brows, for a fuller, more natural-looking visual effect. The easy to apply smudge-proof formula glides on and blends seamlessly to create perfectly shaped natural-looking brows that stay in place all day.

Whether you are someone who loves to wear eye makeup or someone who prefers a more natural-looking no makeup look, beautiful brows are a must. The eyebrow brush is a spoolie brush on one side to brush and tame brows and an angled brush on the other for precise product application.

Eyebrow Balm Choices

  • Blonde - Great for blonde hair or red hair
  • Medium (Brunette) - All tones of light to mid tone brown hair
  • Medium Deep (Deep Brunette) - Rich brown, great for dark brown and black hair

Eyebrow Balm & Brush Benefits

Eyebrow Balm:

  • Easy to use
  • Long-lasting
  • Covers grey hairs
  • Tames brows
  • Fills in gaps in brows
  • Contains antioxidants C & E to help hydrate the brows
  • Paraben free, gluten free, not tested on animals
  • Pomade balm consistency
  • Glass jar with twist-off lid
  • Made in the USA

Double Ended Brush:

  • Easy to apply a powder or pomade type of brow product
  • Easy to use
  • Tames brows
  • Fills in gaps in brows
  • Double-ended
  • Synthetic bristles
  • Made in the Republic of Korea

Please see the Usage & Ingredients tab for how to use and ingredient information.

Choosing Eyebrow Color:
To apply eyebrow color, use very light strokes of the pencil until the eyebrow line is filled in to your desired intensity.

  • Brunettes: Brown tones or Brownish/Black can be used for the evening
  • Black: Black or Black/Brown
  • Blondes: Light-Brown
  • Redheads: Warm tones of Brown for day and Dark-Brown for night
  • Grey: Grey

    Defining Eye Brows:
    Never underestimate the power of a well-defined eyebrow! Keep them groomed in a way that flatters your face, eye shape and size.
    1. Look directly into a mirror.
    2. Trim your long eyebrow hairs so you can identify the natural shape of your eyebrow.
    3. Hold a pencil or makeup brush vertically against the side of one nostril. The eyebrow should start where the pencil meets the brow. Take care to tweeze in the space between the two eyebrows.
    4. Tweeze the stray hairs that grow around the eyebrow.
    5. To create a flattering arch, now angle the pencil to the outer side of your pupil. Where the pencil meets the brow is where the top of your arch should be, approximately three-quarters of the way out. To create the shape of your arch, draw a line that tapers upward from the start of your brow to this point. Take care in replicating the process with the other eye, making sure to not over-pluck, while ensuring symmetrical uniformity.
    6. In the final shaping step, you can angle the pencil so it aligns with the outer corner of your eye. The eyebrow should end here, and you should tweeze to create a taper.

    Eyebrow & Lash Tools

  • Eyebrow Brush: A must-have for the lady who wishes to keep the look of her brows groomed. It's a firm angled brush that effectively applies eyebrow products such as powders, waxes and creams.
  • Eyelash Curler: Constructed from metal or plastic, there are many different styles of eyelash curlers on the market today. There are even curlers that use battery power to heat up while creating a curl! Each has its own features/benefits and price range varies widely. The key is to choose a model that doesn't pinch the lashes at the corners of your eyes and creates a nice uniform curl without crimping or pulling the lashes. Sometimes experimentation will be necessary to find the right model for you. To use an eyelash curler, place the base of the curler at the bottom of the upper eyelashes. Once you have your lashes centered between the curler pads, press gently yet firmly for a few seconds and release. Follow with a coat or two of mascara.

    Curling & Mascara Application for Lashes:
    Lashes define the eyes and enhance them with a bit of curl. An application of mascara will help make your eyes stand out whether you decide to select lightly natural or dark smoky eye makeup.
    Once you position your eyelash curler with your lashes in the pads at the roots, squeeze gently. Repeat this two more times, once in the middle, then at the tips of the lashes.
    Sweep the mascara brush from the base (roots) to the tips of lashes. Sweep the lashes from the back side as well, again from the base to the tips. Comb out any clumps with an eyelash comb/brush utensil. Apply a second coat of mascara for a more dramatic effect.

  • How To Use

    Using the brush end of a Double Ended Brow Brush, brush the eyebrows down (I know this sounds odd, but it works!) Then using the angled brush end of a Double Ended Brow Brush dip it into the Brow Balm Pomade and then brush lightly along the top of the brows. Brush the eyebrows back upwards and you'll see an immediate difference. You can now fill in the gaps from underneath shaping the brow into a perfect arch!

    Average Days of Supply: Depends on use.


    Isododecane, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Silica, Trimethylsiloxysilicate, Lecithin, Paraffin, Microcryystaline Wax (Cera Microcristallina) Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Tocopherol, Tocopheryl Acetate, Ascorbyl Palmitate, Nylon-12, Silica Dimethyl Silylate, VP/Eicosene Copolymer, Phenoxyethanol. May Contain (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI75470), Ultramarines (CI 77007), Manganese Violet (CI 77742), Chromium Oxides Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Ferric Ferrocyanide (CI77510), Green 5 (CI61570), Yellow 5 Lake (CI19140), Blue 1 Lake (CI42090), "Contains Carmine as a Color Additive."