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American Crew Forming Cream will give your hair maximum shine and keep your style straight and smooth from morning 'til night. A special blend of conditioning agents including glycerin, lanolin and castor beans encourage body and fullness, making hair appear thicker. Soften or straighten natural curls or waves into a sleek, straight style.

American Crew is more than just another product supplier. It's a landmark in the history of men's grooming. It's the leading salon brand created specifically for men and the stylists they trust. Every frame in our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products.In 1994, a stylist named David Raccuglia foresaw a future when men would pay as much attention to their looks as anyone else. And he knew they wouldn't want to lose their masculinity in the process. Today American Crew is the leading professional men's grooming brand in the world. Men and their stylists count on us for the latest and best in hair, body, shave and styling products. And for more than 20 years, we've delivered.

Features

  • Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. For medium hold with medium shine.
  • Water Based: Shampoos out easily without residue.
  • Lanolin Wax: Humectant that provides movable hold.
  • Sucrose: Conditions and moisturizes hair.
  • PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair.
  • Glycerin: Softens and swells the hair shaft making hair appear thicker.
  • Country of Origin: United States

Please see the Usage & Ingredients tab for how to use and ingredient information.

Product Disclaimer

How To Use

Work a small amount evenly through dry or towel dried hair and style as desired.

Ingredients

Aqua (Water) (Eau), petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax) (Cire de lanoline), Steareth-21, PVP, Propylene Glycol, Copernicia Cerifera (Carnauba) Wax (Cire de carnauba), Ceteareth-25, VP/VA Copolymer, Paraffinum Liquidum (Mineral Oil) (Hule Minerale), Ozokerite, Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflours (Cactus) Flower Extract, Parfum (Fragrance), Alpha-Isomethyl lonone, Benzyl Benzoate, Benzyl Salicylate, Citral, Butylphenyl Methylpropional, Coumarin, Geraniol, Hexyl Cinnamal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Limonene, Linalool, Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isobutylparaben, Phenoxyethanol.