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InstaNatural's Skin Brightening Serum contains antioxidant-rich Vitamin C and Alpha-Arbutin to target the appearance of skin imperfections and help visibly reduce the appearance of dark spots, while Hyaluronic Acid and Niacinamide nourish the skin, addressing dehydration, and the look of lines and wrinkles.

Brightening Serum Benefits

  • Formulated with Vitamin C - Antioxidant that brightens, tones and tightens the appearance of skin while supporting the appearance of skin collagen
  • Formulated with Hyaluronic Acid - Deeply hydrates the skin while plumping the appearance of fine lines and wrinkles
  • Formulated with Alpha Arbutin + Niacinamide - Reduces the look of existing skin imperfections while preventing the appearance of future dark spots on the skin
  • Suitable for Most Skin Types - Plant-based oils and botanicals provide nourishment to support healthy-looking skin
  • Vegan + Certified Cruelty-Free by Leaping Bunny
  • Light citrus aroma. All natural from orange and grapefruit essential oils
  • Thin liquid consistency
  • Bottle with dropper
  • Made in the United States from global materials

Please see the Usage & Ingredients tab for how to use and ingredient information.

Dry skin is identified as skin severely lacking natural oil and moisture. Characteristics include roughness, flakiness, tightness, fine pore redness, pronounced fine lines around the eyes and mouth, and a thin, fragile texture. The skin may also appear flaky, ashy or dull from dead skin build up.

Daily Skin Care Regimen
If you have dry skin, you will need moisturizing products that nourish, so you will want to find protective and restorative products. Achieving a moisture balance with the right pH is key.

Begin with a very mild soap, possibly cream based. Since your skin is acidic, the alkaline in soap can easily disturb the delicate pH balance. Also, make sure that the soap does not contain harsh chemicals which will also remove the acid mantel and cause further dryness. Choose a toner that soothes and nourishes your skin. It should refresh with a hint of moisture—a low or no alcohol formulation is recommended to prevent over drying the skin.

A daily moisturizing routine is essential for dry skin. Begin with a serum to enhance moisture, then apply a day moisturizer. Try to use a day cream with an SPF Your evening ritual can include a serum application and a heavier moisturizer. Eye creams and serums are recommended for the delicate area around the eyes that are subject to fine lines and wrinkles.

Weekly Skin Care Routine
Use an extremely mild exfoliator in order to expose fresh skin and allow products to penetrate deeper. This will maximize the effectiveness of your skin care products. A moisture-enhancing mask that you put on and wipe off will moisturize and plump dry and dehydrated skin.

Product Recommendations:

  • Makeup remover
  • Cleanser, mild or cream based
  • Toner (low or no alcohol)
  • Morning moisturizer with SPF
  • Evening moisturizer
  • Eye moisturizer
  • Serum
  • Mild exfoliant
  • Moisture enhancing mask

    Key Ingredients for Dry Skin:
    Hyalauronic Acid, Glycerin, Lanolin, Alpha Hydroxy Acids, Oil (Of Jojoba, Olive, Apricot Seed, Avocado, Grapeseed Borage, Almond, Evening Primrose), Vitamin E, Vitamin A, Vitamin C, Honey, Shea Butter, Argan, Baobab, Manuka Honey, Green Tea (Camilla Sinsnsis), Ceramide, Glycolic Acid, Hydrolized Wheat Protein, Cocoa Butter, Shea Butter, Cucumber

    Why Moisturize?
    Everyone can benefit from using a moisturizer after cleansing. The key is finding the appropriate moisturizer based on your skin type. Moisturizers seal moisture into the skin, so the effect is hydrating while also inhibiting evaporation. Many moisturizers contain active ingredients that deliver vitamins, minerals, antioxidants and skin supporting compounds to provide therapeutic benefits that sooth, protect and ultimately help delay the onset of early aging.
    Eye creams are optional, but may be desirable for those with dry or aging skin as a welcome addendum to a moisturizer. Some individuals have very delicate eye areas that are more susceptible to wrinkling, dark circles and puffiness. An eye cream can help address these specific concerns with intense moisture and a high concentration of active ingredients.

    How to Choose a Moisturizer
    The oilier your complexion, the lighter and more liquid your moisturizer should be. Some moisturizers even have oil free ingredients that still serve to moisturize the skin without adding oil. Conversely, dry or aging skin requires a more moisturizing-nourishing preparation. Use a moisturizer labeled with your skin type or specific skin concern. If you live in a particularly harsh climate, consider wearing a more moisturizing face cream during the winter and switch to a lighter formula during warmer months.
    Night creams tend to be thicker and more moisturizing than day creams. It is generally recommended to have separate moisturizers simply for the fact that you will want a day cream with a Sun Protection Factor (SPF). This will provide you with added protection from sun damage that can lead to premature aging.
    Based on the amount of time you spend outside on any particular day, you might want to wear a moisturizer designed for outdoor use with a significantly higher SPF. You must also factor in how easily your skin burns and take precautions to protect your skin with a sufficient SPF. As a general rule, it is recommended that your day moisturizer should have at least 15-20 SPF, and if you spend more time outdoors, consider a moisturizer with 30+ SPF.

    How to Use Moisturizer
    After you wash your face and apply toner or a serum (optional), scoop out enough moisturizer to comfortably cover your face and neck area. Using your fingertips, rub it in using upward strokes, making sure to moisturize the neck, décolletage and earlobes. In order to prevent streaks, allow your moisturizer to penetrate before applying foundation.

    What is a Serum?
    Deciding to use a serum can depend on various factors including skin type, age or degree of damage. They are able to effectively absorb onto the skin, delivering active ingredients for maximum benefit. Depending on ingredients, serums contain anti-aging properties that help to firm, tighten, provide anti-oxidants, re-texturize, or address the signs of aging. If you decide to use a serum with your moisturizer, select one with the ingredients or benefits associated with the concerns you wish to address.

    Aging skin may have any combination of wrinkles, sagging or slack skin around the jowls, chin, cheeks and jawline. It may also have evidence of sun damage (photo damage/hyperpigmentation) in the form of spots or leathery texture. The skin may also feel tight and dry. If you tend to have dry skin, you will need moisturizing products that nourish, so you will want to find protective and restorative products. Achieving a moisture balance with the right pH is key.

    Daily Skin Care Regimen
    Begin with a very mild soap, possibly cream based. Since skin can be acidic, the alkaline in soap can easily disturb the delicate pH balance. Also, make sure the soap does not contain harsh chemicals which will also remove the acid mantel and cause further dryness. Choose a toner that soothes and nourishes your skin. It should refresh with a hint of moisture - a low or no alcohol formulation is recommended to prevent over drying the skin.

    A daily moisturizing routine is essential to aging skin. After washing skin, pat it dry and begin with a serum to enhance moisture, then apply a day moisturizer. Try to use a day cream with an SPF An evening ritual can include a serum application and a heavier moisturizer. Eye creams and serums are recommended for the delicate area around the eyes that are subject to fine lines and wrinkles.

    Weekly Skin Care Routine
    Use an extremely mild exfoliator in order to expose fresh skin and allow products to absorb. This will maximize the effectiveness of your skin care products. A moisture-enhancing mask that you put on and wipe off will moisturize and plump skin that may be dry and dehydrated.

    Product Recommendations:

  • Makeup remover
  • Cleanser, mild or cream based
  • Toner (low or no alcohol)
  • Morning moisturizer with SPF
  • Evening moisturizer
  • Eye moisturizer
  • Serum
  • Mild exfoliant
  • Moisture enhancing mask

    Key Ingredients for Aging Skin:
    Hyalauronic acid, Manuka Honey, Evening Primrose Oil, Borage Oil, Almond Oil, Apricot Oil, Algae Extract, Caffeine, Green Tea, White Tea, Idebenone, Vitamin C, Vitamin E, Grape Seed Extract, Alpha Hydroxy Acids, DMAE, Retinol, Aloe Vera, Borage Seed Oil, Ceramide, Cocoa Butter, Evening Primrose Oil, Glycolic Acid, Jojoba Oil, Lactic Acid, Shea Butter, Pycnogenol Cucumber, Copper Peptide, Coenzyme Q10 (Ubiquinone), Hydrolyzed Wheat Protein

  • About the Collection
    Naturally Beautiful with Danny Seo celebrates the farm to skin beauty movement and empowers you to incorporate clean beauty into your routine with an exclusive ShopHQ assortment. Each product is consciously formulated with plant-based ingredients. Find clean beauty brands, including Le Prunier, Intelligent Nutrients and more.

    Anti-age gracefully with the power of Active Argan.

    Danny SeoAbout the Expert
    Danny Seo is the Emmy Award-winning host of “Naturally, Danny Seo” on NBC and Editor in Chief of the wildly popular magazine of the same name. As America’s foremost expert on green living, he brings his wealth of knowledge to ShopHQ as a new Clean Beauty ambassador and shares his favorite finds with all of you.

    How To Use

    Massage a small amount onto cleansed and toned skin, allowing the serum to absorb completely. For best results, we recommend applying twice a day and following with appropriate moisturizer.

    Average Days of Supply: 30.

    Ingredients

    Aqua, Aloe Barbadensis Leaf Juice, Sodium Ascorbyl Phosphate, Potassium Cetyl Phosphate, Glycerin*, Niacinamide, Limnanthes Alba (Meadowfoam) Seed Oil, Sodium Hyaluronate*, Alpha-Arbutin, Glycyrrhiza Glabra (Licorice) Root Extract, Ubiquinone, Undaria Pinnati¿da Cell Culture Extract, Astaxanthin, Hesperidin, Rosmarinus Officinalis (Rosemary) Leaf Extract, Centella Asiatica Extract, Hibiscus Rosa-Sinensis Flower Extract, Argania Spinosa Kernel (Argan) Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Paradisi (Grapefruit) Peel Oil, Prunus Virginiana Bark Extract, Curcuma Longa (Turmeric) Root Extract, Hydrangea Arborescens Root Extract, Punica Granatum Seed Extract, Camellia Sinensis Leaf Extract, Xanthan Gum*, Tocopherol*, Leuconostoc/Radish Root Ferment Filtrate, Pentylene Glycol*, Caprylyl Glycol, Ethylhexylglycerin, Limonene*, Linalool*. *Naturally Derived