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This creamy serum is ideal for men and women over the age of 50 who are looking for a powerful anti-aging concentrate. But honestly, it's never too early to get on the anti-aging train and properly take care of yourself. Infused with the brand's signature Active Argan complex and proprietary A.P.I., it helps keep your skin looking and feeling its best.

Treat your skin to a smooth, healthy glow with Active Argan! Suitable for most skin types, this balm nurtures your skin to help reduce the look of ruddiness and increase hydration. Perfect after washing your face or after a serum in the evening, it melts onto your skin, combining visible toning and soothing properties so you get superior hydration and a flawless looking complexion without any residual stickiness.

Facial Concentrate & Night Balm Includes

  • Plasma Pro 50+ Facial Concentrate - 1.7 oz
  • Plasma Pro 50+ Hyper Plasma Night Balm - 1.7 oz

Facial Concentrate & Night Balm Benefits

Facial Concentrate:

  • Active Argan proprietary formulas have been revolutionized with Advanced Plasma Innovations (A.P.I.) to address the needs of mature skin
  • These breakthrough ingredients are concentrated under a vacuum and transform with the warmth of your skin and release age-defying properties
  • Addresses all of the visible signs of aging
  • Ideal for men and women over the age of 50
  • Softens skin
  • Unleashes powerful anti-aging ingredients to give your skin a more hydrated, toned and rejuvenated appearance
  • Plasma Pro50 Facial Concentrate, In a 30-Person Clinical Trial, demonstrated:
  • Increase hydration by 28% after 15 minutes after the first application
  • Reducing the appearance of wrinkles by 19.7% 15 minutes after the first application
  • Reduce the appearance of wrinkles by 28.7% after 30 days of twice daily use
  • Improving the look of elasticity by 21% after 30 days of twice daily use and 23% increase in skin hydration remained 24 hours after first application
  • 15.65% decrease in transepidermal water loss 15 minutes after the first application
  • 23.72% decrease in transepidermal water loss remained 24 hours after the first application
  • Fresh, clean scent
  • Lightweight, creamy serum
  • Pump bottle with cap
  • Made in Italy

Night Balm:

  • Visibly soothes and nurtures skin
  • Helps reduce the look of ruddiness for healthy and glowing skin
  • Contains antioxidants to scavenge free radicals
  • Increases hydration in the skin
  • Improves the look of firmness and tone
  • Improves the skin moisture barrier function to prevent skin water loss
  • Contains vitamin A which aids in normal skin cell turnover
  • Helps enhance the look of collagen to firm the look of skin
  • Clinically Tested on 30 Volunteers for 30 days Soothing Action:
  • Measured an average of 16.8% reduction in the appearance of skin ruddiness 15 minutes after first application
  • Hydration: Measured an average of 34.71% increase in moisture 15 minutes after the first application.
  • 24 hours after first application, all participants remain hydrated. Skin remained hydrated by an average of 27.56%.
  • Natural fragrance
  • Lightweight creamy balm
  • Jar with twist-off lid
  • Made in Italy

Please see the Usage & Ingredients tab for how to use and ingredient information.

Hydration    Moisturizers    LossofFirmness    Serums    ActiveArgan    
Dry skin is identified as skin severely lacking natural oil and moisture. Characteristics include roughness, flakiness, tightness, fine pore redness, pronounced fine lines around the eyes and mouth, and a thin, fragile texture. The skin may also appear flaky, ashy or dull from dead skin build up.

Daily Skin Care Regimen
If you have dry skin, you will need moisturizing products that nourish, so you will want to find protective and restorative products. Achieving a moisture balance with the right pH is key.

Begin with a very mild soap, possibly cream based. Since your skin is acidic, the alkaline in soap can easily disturb the delicate pH balance. Also, make sure that the soap does not contain harsh chemicals which will also remove the acid mantel and cause further dryness. Choose a toner that soothes and nourishes your skin. It should refresh with a hint of moisture—a low or no alcohol formulation is recommended to prevent over drying the skin.

A daily moisturizing routine is essential for dry skin. Begin with a serum to enhance moisture, then apply a day moisturizer. Try to use a day cream with an SPF Your evening ritual can include a serum application and a heavier moisturizer. Eye creams and serums are recommended for the delicate area around the eyes that are subject to fine lines and wrinkles.

Weekly Skin Care Routine
Use an extremely mild exfoliator in order to expose fresh skin and allow products to penetrate deeper. This will maximize the effectiveness of your skin care products. A moisture-enhancing mask that you put on and wipe off will moisturize and plump dry and dehydrated skin.

Product Recommendations:

  • Makeup remover
  • Cleanser, mild or cream based
  • Toner (low or no alcohol)
  • Morning moisturizer with SPF
  • Evening moisturizer
  • Eye moisturizer
  • Serum
  • Mild exfoliant
  • Moisture enhancing mask

    Key Ingredients for Dry Skin:
    Hyalauronic Acid, Glycerin, Lanolin, Alpha Hydroxy Acids, Oil (Of Jojoba, Olive, Apricot Seed, Avocado, Grapeseed Borage, Almond, Evening Primrose), Vitamin E, Vitamin A, Vitamin C, Honey, Shea Butter, Argan, Baobab, Manuka Honey, Green Tea (Camilla Sinsnsis), Ceramide, Glycolic Acid, Hydrolized Wheat Protein, Cocoa Butter, Shea Butter, Cucumber

    Why Moisturize?
    Everyone can benefit from using a moisturizer after cleansing. The key is finding the appropriate moisturizer based on your skin type. Moisturizers seal moisture into the skin, so the effect is hydrating while also inhibiting evaporation. Many moisturizers contain active ingredients that deliver vitamins, minerals, antioxidants and skin supporting compounds to provide therapeutic benefits that sooth, protect and ultimately help delay the onset of early aging.
    Eye creams are optional, but may be desirable for those with dry or aging skin as a welcome addendum to a moisturizer. Some individuals have very delicate eye areas that are more susceptible to wrinkling, dark circles and puffiness. An eye cream can help address these specific concerns with intense moisture and a high concentration of active ingredients.

    How to Choose a Moisturizer
    The oilier your complexion, the lighter and more liquid your moisturizer should be. Some moisturizers even have oil free ingredients that still serve to moisturize the skin without adding oil. Conversely, dry or aging skin requires a more moisturizing-nourishing preparation. Use a moisturizer labeled with your skin type or specific skin concern. If you live in a particularly harsh climate, consider wearing a more moisturizing face cream during the winter and switch to a lighter formula during warmer months.
    Night creams tend to be thicker and more moisturizing than day creams. It is generally recommended to have separate moisturizers simply for the fact that you will want a day cream with a Sun Protection Factor (SPF). This will provide you with added protection from sun damage that can lead to premature aging.
    Based on the amount of time you spend outside on any particular day, you might want to wear a moisturizer designed for outdoor use with a significantly higher SPF. You must also factor in how easily your skin burns and take precautions to protect your skin with a sufficient SPF. As a general rule, it is recommended that your day moisturizer should have at least 15-20 SPF, and if you spend more time outdoors, consider a moisturizer with 30+ SPF.

    How to Use Moisturizer
    After you wash your face and apply toner or a serum (optional), scoop out enough moisturizer to comfortably cover your face and neck area. Using your fingertips, rub it in using upward strokes, making sure to moisturize the neck, décolletage and earlobes. In order to prevent streaks, allow your moisturizer to penetrate before applying foundation.

    Why Moisturize?
    Everyone can benefit from using a moisturizer after cleansing. The key is finding the appropriate moisturizer based on your skin type. Moisturizers seal moisture into the skin, so the effect is hydrating while also inhibiting evaporation. Many moisturizers contain active ingredients that deliver vitamins, minerals, antioxidants and skin supporting compounds to provide therapeutic benefits that sooth, protect and ultimately delay the onset of early aging.
    Eye creams are optional, but may be desirable for those with dry or aging skin as a welcome addendum to a moisturizer. Some individuals have very delicate eye areas that are more susceptible to wrinkling, dark circles and puffiness. An eye cream can help address these specific concerns with intense moisture and a high concentration of active ingredients.

    How to Choose a Moisturizer
    The oilier your complexion, the lighter and more liquid your moisturizer should be. Some moisturizers even have oil free ingredients that still serve to moisturize the skin without adding oil. Conversely, dry or aging skin requires a more moisturizing-nourishing preparation. Use a moisturizer labeled with your skin type or specific skin concern. If you live in a particularly harsh climate, consider wearing a more moisturizing face cream during the winter and switch to a lighter formula during warmer months.
    Night creams tend to be thicker and more moisturizing than day creams. It is generally recommended to have separate moisturizers simply for the fact that you will want a day cream with a Sun Protection Factor (SPF). This will provide you with added protection from sun damage that ultimately leads to premature aging.
    Based on the amount of time you spend outside on any particular day, you might want to wear a moisturizer designed for outdoor use with a significantly higher SPF. You must also factor in how easily your skin burns and take precautions to protect your skin with a sufficient SPF. As a general rule, it is recommended that your day moisturizer should have at least 15-20 SPF, and if you spend more time outdoors, consider a moisturizer with 30+ SPF.

    How to Use Moisturizer
    After you wash your face and apply toner or a serum (optional), scoop out enough moisturizer to comfortably cover your face and neck area. Using your finger tips, rub it in using upward strokes, making sure to moisturize the neck, décolletage and earlobes. In order to prevent streaks, allow your moisturizer to penetrate before applying foundation.

    Skin Firming

    When skin ages, its collagen and elastin are produced more slowly. This causes gradual changes like hyperpigmentation, discoloration, dryness, sagging, wrinkles, crepe-like folds, loss of muscle tone, textural unevenness and loss of elasticity.

    The topical application of key skin firming ingredients works synergistically to protect and strengthen the skin. Skin care products should have a combination of naturally occurring active ingredients. They will contain compounds to protect which will likely be in the form of extracts containing antioxidants. Another set of ingredients will firm the skin by penetrating through its seven layers to support the collagen process at a cellular level.

    Skin firming creams are usually formulated as night creams. They tend to be richer, thicker and more emollient and should be able to stay on long enough to absorb for maximum benefits. In general, face creams are designed to minimize lines/wrinkles, improve skin density, firm, plump and decrease puffiness (especially in the eye area).

    Many manufacturers describe their product as a "cocktail" of ingredients that work together to decrease the effects of aging. Skin firming and anti-aging ingredients often include antioxidants, minerals, seaweed, herb extracts and different kinds of oils like Vitamins A and E. Other ingredients attributed to having a firming effect on the skin include green tea, aloe vera, beech bud extract, alpha lipoic acids, shea butter, hyaluronic acid and the very exotic sounding emu oil. Some firming and anti-aging products also contain light reflecting pigments, such as mica, to enhance the glow and make the skin look radiant.

    You can choose the right skin firming creams according to your skin type (oily, combination or dry) and the anti-aging action associated with them.

    What is a Serum?
    Deciding to use a serum can depend on various factors including skin type, age or degree of damage. They are able to effectively absorb onto the skin, delivering active ingredients for maximum benefit. Depending on ingredients, serums contain anti-aging properties that help to firm, tighten, provide anti-oxidants, re-texturize, or address the signs of aging. If you decide to use a serum with your moisturizer, select one with the ingredients or benefits associated with the concerns you wish to address.

  • About the Collection
    Discover your best, most supple, radiant and youthful-looking self with Active Argan. Developed to unlock argan oil's true potential, Active Argan is a revolutionary, age-defying, head-to-toe beauty collection featuring the world’s first, patent Activated Argan Complex. Made at one of Italy’s most prestigious and innovative cosmetics laboratories, Active Argan is available exclusively at ShopHQ.

    Rich in vitamins, anti-oxidants and other anti-aging properties, argan oil has been used for centuries for its naturally nurturing abilities. Combining it with advanced dermatological technology, Active Argan preserves the oil’s properties while allowing it to work harder and longer. The secret is the Activated Argan Complex, a proprietary technology that combines ozone, medical-grade oxygen and 100% pure, organic and cold-pressed argan oil to boost skin hydration and improve elasticity.

    Anti-age gracefully with the power of Active Argan.

    Morgen SchickAbout the Guest
    Mother, author, beauty expert, make-up artist and FORD model Morgen Schick leverages her 30 years in the industry to present beauty products in a way that’s entertaining, educational and inspiring. Morgen has appeared on Entertainment Tonight, The View, Katie Couric, Rachael Ray, The Wendy Williams Show and E! as a makeover expert and believes that “every day you look in the mirror, your image should get better and better.” Morgen was inspired to work with the laboratories behind the newest beauty innovation, Active Argan, because she discovered the secret to great looking skin is the combination of centuries-old rejuvenating argan oil combined with modern, breakthrough technology.

    Wednesday, November 13
    Thursday, November 14

    How To Use

    Facial Concentrate: Apply mornings and evenings to your clean face, neck and décolleté. Massage in gently until absorbed. For external use only. Average days of supply: 90.

    Night Balm: Apply in the evening to a clean face or after a serum application has been completely absorbed. Massage in gently until fully absorbed. For external use only. Average days of supply: 60.

    Ingredients

    Facial Concentrate: Aqua (Water) (*Oxygen-Rich Purified Water), C Oco-Capr Ylat E, Cocoglycerides, Isopropyl Palmitate, Glycerin, Beheneth-25, Argania Spinosa Kernel Oil (*Specially-Ozonized Organic Argan Oil), Ceramide 3, Ceramide 6-Ii, Ceramide 1, Acacia Decurrens/Jojoba/ Sunflower Seed Wax/Polyglyceryl-3 Esters, Tocopherol (*Gmo-Free Vegetable Vitamin E), Hydrolyzed Hyal Uronic Acid, Amyris Balsamifera Bark Oil, Calendula Officinalis Flower Extract, Tribehenin, Ceramide Ng, Peg-10 Phytosterol, Sodium Lauroyl Lactylate, Palmitoyl Hexapeptide-12, Phytosphingosine, Cholesterol, Xanthan Gum, Carbomer, Sodium Polyacrylate, C12-15 Alkyl Benzoate, Fragrance (*100% Natural Fragrance), Phenoxyethanol, Dmdm Hydantoin.

    Night Balm: Aqua (Water) (*Oxygen-Rich Purified Water), Rosa Gallica Flower Water, Butyrospermum Parkii (Shea Butter), Cyclopentasiloxane, Glycerin, Cetearyl Alcohol, C12-15 Alkyl Benzoate, Pentaerythrityl Distearate, Glyceryl Stearate, Polysorbate 80, Cocos Nucifera (Coconut) Oil, Betaine, Dicaprylyl Carbonate, Cetearyl Glucoside, Argania Spinosa Kernel Oil (*Specially-Ozonized Organic Argan Oil), Tocopherol (*Gmo-Free Vegetable Vitamin E), Vigna Aconitifolia Seed Extract, Acacia Decurrens/Jojoba/Sunflower Seed Wax/Polyglyceryl-3 Esters, Ceramide 3 , Phytosphingosine, Ceramide 6 - I I , Cholesterol, Ceramide 1, Dimethicone, Sodium Stearoyl Glutamate, Glyceryl Caprylate, Carbomer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tetrasodium Glutamate Diacetate, Maltodextrin, Sodium Hydroxide, Sodium Lauroyl Lactylate, Xanthan Gum, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate.