About the Collection
Experience the luxury and exceptional beauty of the EFFY Jewelry Collection, a premier designer line featuring some of the finest diamonds and gemstones available. The EFFY Jewelry Collection includes elegant necklaces, bracelets, rings, earrings and pendants featuring diamonds and a rainbow of colored precious and semi-precious gemstones set in 14K gold and silver.
The ultimate in luxury, EFFY is known for innovative and creative designs featuring intricate pave settings and vibrantly colored stones. Each piece is crafted with the utmost attention to detail and design — with no two designs exactly the same, each is a truly one-of-a-kind piece.
Classic EFFY styles add elegance to your everyday look, while contemporary pieces add a vibrant splash of color and sparkle to an evening out or a special occasion. With luxurious styles varying from traditional and timeless to today's high fashion looks, there is a piece for you in the EFFY Jewelry Collection.
About the Founder & Designer
EFFY began more than 30 years ago as a family business with the mission of creating exquisite jewelry with the utmost attention to detail. Today, this luxurious brand is highly desirable for those with the most discerning tastes.
Effy Hematian is passionate about creating each piece with the utmost attention to quality. He has built this luxury brand upon a foundation of quality, trust and integrity. Discover why the award-winning EFFY collection is one of the most well-regarded, premier jewelry collections in the world.
About the Guest
With more than 10 years of experience in the jewelry industry, EFFY Brand Specialist Tamara Atzenwiler works directly with designer Effy Hematian and his team in New York City. With a keen eye for elegant design, on-air guest Tamara is an expert at identifying exquisite styles and the latest trends. Inspired by Effy's love of color and his passion for creating, let Tamara show you how Effy's commitment to innovation and excellent craftsmanship is reflected in each jewelry masterpiece.